Content is king

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Content is king

‘Content is king’ – a commonly known phrase in the world of marketing.

In this day and age, businesses with the best online content tend to succeed in building a better online audience. With having other companies to compete with, it’s important to have a good online presence.  You are more likely to succeed online today with interesting, engaging, and valuable content.

Ideas for Creating Engaging Content

Visuals
Using relevant images on your social media allows you to grab people’s attention, build loyalty, provide vital information to viewers, stay relevant and improve your engagement online. We have a whole blog dedicated to helping you do this, read here.

Personal – Behind the Scenes
People love getting to know the story and people behind a brand. This includes the who, what and why.

Some ideas to get people involved with your brand is opening up ‘Behind the Scenes’.

– Meet the Team – featuring the people involved with the business, a bit about them, what they do and their passions
– The Creation – if you sell a product, you could show how they product is made or tailored, giving people and insight into what you do on a day to day basis
– The story behind the brand – what made you start your company? If you’re passionate about what you do, people will want to work with you as a brand.
– Your expertise – let people know your history. This lets them know you have experience in your field and are a reliable source

 

Testimonials

Hearing from other customers is always great content! Whether it’s a couple of lines about how it was working with you or a video review from the client, having that reassurance that you have other happy customers is always great. You can do this by asking clients outright for a testimonial, or you may be able to grab reviews from online platforms such as Google, Facebook etc.

 

Tone of Voice
When it comes to putting out content, you can do this in 2 ways, personally and professionally. Both are good approaches, it all depend on the kind of brand you are. Do you have a professional, more business-like approach to your work? Then a more professional tone of voice would be best.

– Consider how you want to talk about yourself – ‘Company Name’, ‘We’, ‘Our business’
– Be informative
– Be straight to the point
– Have a more clean, corporate feel with imagery

Do you have a more personal, light-hearted approach to your work? Then a more personal approach is better.

– Using terms like ‘We’ and ‘I’
– Talk about your day to day
– Post photos that show emotion and fun
– Come across as approachable

Content is a huge part of having an online presence, and hopefully these tips can help you grow your audience. In our future blogs we will be digging a little deeper into these ideas and top tips. Sign up to our newsletter to make sure you don’t miss a thing!

 

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Roadtrip of County Down

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Roadtrip of County Down

Stroll around Castle Ward

Castle Ward is a 18th-century National Trust property located near the village of Strangford, most famously home to the famous Winterfell Castle movie set from Game of Thrones.

As well as the incredible medieval architecture, the gardens and grounds at Castle Ward are beautiful, there’s many trails you can follow through the gardens.

You can visit the castle and go on a Game of Thrones tour, seeing the medieval walls, castle tower gate, beautiful landscapes and never-ending views out across the lough. The tour brings you to see over 20 key Game of Thrones filming locations, including the Winterfell Castle, the tower window Bran Stark ‘fell’ from, the Winterfell Crypt and the courtyard where the Stark family greeted King Robert.

Hike the Mourne Mountains

The Mourne Mountains is the tallest mountain range in Northern Ireland. Slieve Donard is the highest, stretching to 850m tall. For beginners wanting to hike, there are many routes you can take through the peaks. If you’re looking for an easy hike with great views, you can park at Carrick Little and walk along the easy trail to Ben Crom and back. This 3 hour route takes you right through the middle of the mountains without having to exert yourself too much.

If you’re not familiar with the mountains, the hike up to Slieve Donard or Commedagh are the easiest to follow, with a marked path the entire route. The terrain is easy to walk on and you have less chance of getting lost.

For more advanced hikes, peaks like Bearnagh or Binnian are great if you like a challenge! The paths are a little more rough and harder to find your way. But with plenty of research on trails and a good group around you, you’ll have a great time!

 

Explore Tollymore Forest Park

Tollymore Forest Park is 630 hectares of forest at the foot of the Mourne mountains. It boasts panoramic views of the surrounding mountains and over to the sea. It’s the perfect spot to have a stroll along the river, have a picnic or get lost for hours in the trees! As well as being right beside the picturesque town of Newscastle, Tollymore has amazing facilities, with a coffee truck and camping sites available.

Soak up Nature at Strangford Lough

 Strangford Lough is a unique spot to visit at any time of the year with a wide variety of wildlife! There are many little islands just off the coast of the mainland that you can explore, some via road and some via boat.

If you go exploring down to the shore at low tide you can see the amazing diversity of life lurking within the rock pools.There are over 2,000 different types of marine creatures living within the Lough. This can be found all along the edge of the lough, but the best shorelines to explore are Ballyhenry Island and Kearney Village.

 

Go for a dip at Helen’s Bay

Located just outside of Belfast, Helen’s Bay is a stunning beach popular for cold water swimming and paddle boarding. The backdrop looks onto Crawfordsburn Country Park where there are many trails through the beautiful woodland. From Helen’s Bay you can walk for miles along the coast. In one direction you can go along to Bangor passing Smelt Mill Bay and Carnalea Beach Bay, then the other way take you to Hollywood via Grey Point Fort and Seapark Bay Beach.

 

We hope you get to enjoy a beautiful roadtrip around County Down! For more tips such as this, sign up to our newsletter to make sure you don’t miss a thing!

 

 

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Top Staycation Spots on the North Coast

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Top Staycation Spots on the North Coast

After such a tough year being stuck at home, we are all in desperate need of a holiday! With travel abroad still up in the air we are forced to look at staying a little closer to home – when you live in Northern Ireland that is definitely not a bad thing!

To help you plan your Northern Ireland Staycation, we have put together our top destinations in the North Coast – places for you to explore, relax and have a merry time!

Ballycastle

First up we have Ballycastle, on the north-eastern tip of the country. Not only does Ballycastle have beautiful coastal scenery, but it sits on the edge of the Glens of Antrim, Area of Outstanding Natural Beauty.

This little seaside town lies between 2 incredible sights, the first being Fair Head. This part of the coast is a 5 kilometre stretch of mountain cliff, whose rock face is formed into long vertical columns, somewhat like organ pipes. Being up to 100 metres high in places, Fair Head is thought to be one of the biggest expanses of climbable rock in Northwest Europe. For those not as brave (or mad), the walk along the cliff edge is absolutely stunning, taking in incredible views over Rathlin Island and right down the coast.

The other sight sitting just north of Ballycastle is Kinbane Castle. The castle stands on a narrow limestone headland projecting into the sea. Not much of the castle is still standing, but the landscape surrounding it is.

Once you’ve finished all your exploring, Ballycastle is unique for its independent shops lining the main street. From cafes to pizzerias, florists to clothing shops, be sure to check out the great mix of local businesses.

 

Bushmills

Bushmills is a little village just down the road from the Giant’s Causeway. It is known for its old, quaint shops and pubs, as well as being home to the famous Bushmills Irish Whiskey Distillery. If you’re looking for a cosy night with a glass of wine by the fire, the Bushmills Inn Hotel is the perfect spot. Or for a modern brasserie style dinner, the Tartine Distillers Arms offers a warm setting for great food, local ales & wine.

If you’re visiting the Giant’s Causeway, you can’t get much closer than staying in Bushmills. Aside from the main attraction, the walks along the cliffs past the Causeway are beautiful, stretching right around to Dunseverick Castle. This rocky path hosts views across the whole coast with some of the most breathtaking scenes in the north. On your way back to Bushmills there is a quirky little food truck called Mini Maegden. They serve incredible toasties and are a must try when you’re in the area!

 

Portstewart

Portstewart has always been a popular destination on the North Coast, walking along the promenade with your ice cream from Morellis in hand. If you look a little further than the main street, Portstewart is home to great spots to explore the coast and grab a bite to eat.

If you’re looking for a beautiful walk along the sea, the walk from the town center to Portstewart Strand is stunning. Starting with the dramatic cliff face and curling round to the serene sand dunes at the strand. When you’ve finished your walk, Harry’s Shack is a little wooden restaurant sitting right on the beach. It’s the perfect spot for an afternoon pint of dinner overlooking the sunset.

In recent years Portstewart has had some great businesses open its doors, particularly coffee shops. Guilt Trip is a quirky spot along the Promenade with its specialty being their incredible, freshly made donuts – with every flavour you could imagine! Or if you’re looking for somewhere just outside the town centre, Lost & Found are perched right on the sea. Enjoy their tasty coffee and treats sitting outside with a view of the ocean. No better spot to relax!

 

Here at Quest we hope you get to enjoy a beautiful staycation on the coast! For more tips such as this, sign up to our newsletter to make sure you don’t miss a thing!

 

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Top Social Media Ideas for your Business in 2021

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Top Social Media Ideas for your Business in 2021

Social Media is a great sales tool for getting your business noticed. With the country starting to open up again, everyone is going to be fighting for attention, but how can you stand out above the crowd? What is going to get you noticed?

In 2020 and 2021, there is a huge rise of success in social media marketing. People are scrolling through their phones more. With our top ideas, you can start to pick up some momentum on your social media!

As the old saying goes, content is king!


The most sure-fire way of getting people interested in your social media is good content. It’s all well and good being active on your social media channels, but is what you’re posting engaging your audience? For good content, you need to look at your social media from your customer’s eyes – what would they want to see from you? What will make them engage with your posts?

With social media marketing, people are becoming more personal – loving behind the scene content, getting to know the business and the people who run it. Once people know more and are bought into your business, the more likely they are to remember you and use your services in the future.

 

Engaging Visuals

It is so important to create eye-catching visual content for social media! People are quick to judge a book by its cover – we are more likely to engage with content if it is visually pleasing. Strong visual content on social media has a higher rate of interaction. It gives people a reason to follow, like, comment, and go on to buy from you.

– LinkedIn posts that have images have a 98% higher comment rate
– Tweets that include visual content are 3 times more likely to be interacted
– Facebook posts with photos get more likes and comments

We are also 65% more likely to remember a social media post if it includes an image or visual graphics. If you aren’t creatively minded or lack the skills to pull these together for your business, keep an eye out for our upcoming blogs where we show you easy ways and tips to create visuals for yourself.

 

Where and how often should you be posting?

The answer to this is easy – As often as you are able to post quality content. Consistency and quality are key to social media success. It’s all well and good posting everyday, but if your content is too samey or not engaging enough then there’s really no point – people won’t interact with it.

We would recommend posting on social media feeds twice a week, being active on stories and comments every other day. This keeps you relevant and constantly fresh in people’s minds.

 

This quick guide only touches the surface of what there is to know about good social media marketing. In our future blogs we will be digging a little deeper into these ideas and top tips. Sign up to our newsletter to make sure you don’t miss a thing!

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Free & Cheap Way to Market Your Business

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Free & Cheap Way to Market Your Business

Being a small, independent business can be tough in the market. At Quest we want to give you some ideas to help you get your business out there.

Create a free Google My Business account

Google Business Profiles have become one of the most effective free marketing tools available. It allows your business to show up on Google Maps, the local section of Google Search, and provides potential customer with useful information about your business (phone number, location, email etc)

Reviews on your Google My Business account

People can leave reviews on your Google Business Profile. This is a great way of potential customers learning more about your company from a third party. It is always worth asking some of your loyal customers to leave a review if they can.

 

Posting on Social Media

Social Media is such a great tool for independent businesses. It’s totally free to use and an effective way of tracking your engagement. See our blog ‘Top Social Media Ideas for your Business in 2021’ for ways you can boost your social media.

Social Media adverts

 Here at Quest we work with businesses to help them create a good online presence. We create social media plans, design engaging visuals you can post and look at the extra features you can use cheaply. This includes paid adverts to reach out to people who don’t follow you, carousels that have lots of information about your products or services and Facebook Experience as an engaging, interactive way of reaching out to followers. Get in touch with us to find out more how we can help you!

Do some local SEO

SEO stands for “search engine optimization” and is the practice of increasing the quality and quantity of website traffic to your business. This in turn gives you great exposure through non-paid (organic) search results. This involves using keywords that your think your customers will be searching to find you, and scattering them all over your website.

 

Keep an eye on our blogs as we will be talking about SEO and how to use it for your business soon! If you have any queries of how you can market your business more accurately and successfully, get in touch so we can see how to help you!

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Engaging Visuals

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Engaging Visuals

Interaction

Strong visual content on social media has a higher rate of interaction. It gives people a reason to follow, like, comment, and go on to buy from you.

– LinkedIn posts that have images have a 98% higher comment rate
– Tweets that include visual content are 3 times more likely to be interacted
– Facebook posts with photos get more likes and comments

We are also 65% more likely to remember a social media post if it includes an image or visual graphics.

Audience

Having social media visuals allows you to build a brand identity. You need to find out what social media visuals matter to your followers and fans. It is worth looking at similar companies to see what their approach is with their social media. You can see what kind of content they are posting and what works well for them. This gives you a good idea of whee to start with your own content.

Variation

Varied images will keep your audiences interested. When you get creative with he image you post, you dodge having a social media feed that will bore your audience. If you are posting the same images with the same subject every time, you run the risk of having monotony and repetition.

Memorable

Images help your audience remember your message. Research shows that when it comes to text, people only remember 10% of what they learn after 72 hours. However, the stats if you pair a relevant image with your text, people can retain 65% of the information after three days.

Copyright

It’s important ot make sure you don’t use anyone’s images without permission. Read all the fine print when using stock photos, templates, and illustrations found online. This also applies to licensing and contracting. When looking at contracts with content creators, it should be clear where you intend to use the visuals, who owns the rights to it, etc. If you don’t have your own photos, there are websites, such as unsplash.com, that allow you to download royalty free images.

Most of all, have fun and  get creative with your social media! Sign up to our newsletter to make sure you don’t miss more tips and guidance for your business.

 

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Top Tourist Attractions in Ireland

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Top Tourist Attractions in Ireland

Here are 6 of the top tourist attractions we recommend visiting if you’re travelling to Ireland in 2020.

 

St. Patrick’s Cathedral

St. Patrick’s Cathedral is Ireland’s largest church, and for a country with some large and spectacular churches, as you can imagine it’s quite the spectacle. It’s still very much an active cathedral, with several services taking place every week. It’s a place where history is alive and all are welcome. Try and catch one of their free guided tours that take place daily. There’s so much history to take in, it helps to have a knowledgeable guide.

Killarney National Park

If you enjoy nature, you’ll love Killarney National Park. The vast unspoiled landscape allows you to feel like you’re taking a step back in time. There are three lakes and acres of indigenous forest to explore. If you’re fortunate enough, you might spot a red deer or some of the breeds of wild birds that roam freely throughout the park.

 

Cliffs of Moher

The Cliffs of Moher stretch for almost 5 miles and stand an impressive 700+ feet overlooking the Atlantic Ocean. I might be biased, but I think it’s one of the most impressive views the British Isles has to offer. On a clear day, you can see for miles out to sea and watch the colonies of seabirds going about their day.

 

The Guinness Storehouse

No list of the top tourist attractions in Ireland is complete without mentioning the national treasure – the Guinness Storehouse. If you ever wanted to know everything from how Guinness became the most famous drink in Ireland to how it’s made, a tour here will clue you up. The tour ends with a stop at the Gravity Bar on the top floor. Here, as you can probably guess, they serve Guinness. The first pint is on the house, most people will tell you that’s reason enough to visit.

 

Giant’s Causeway

The Giant’s Causeway was created by a volcanic eruption around 60 million years ago and provides one of the most interesting landscapes Ireland has to offer. After the eruption settled, tens of thousands of hexagonal columns were formed. It sounds simple, but it’s hard to describe in words or even show its true majestic form in images. It’s something to see in person to fully appreciate. More than 1 million people visit the Giant’s Causeway every year, making it one of Ireland’s most popular tourist destinations.

 

Trinity College

Visiting a college might not be top of your list of priorities when visiting a new country, but Trinity College isn’t your usual college. Founded by Queen Elizabeth I in 1952, Trinity is the oldest university in Ireland. Some of the most influential and famous people who studied at trinity include; Oscar Wilde, Samuel Beckett, Mary Robinson, and Joe Duffy to name a few. Taking a walk around the college gives you the opportunity to see and experience what so many of these famous people did. There are also some interesting treasures to find.

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Stunning Walks For All Abilities | Northern Ireland

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Stunning Walks For All Abilities | Northern Ireland

Belfast Castle Estate

Belfasts iconic castle has beautiful grounds with walking routes to suit all abilities. Chose to walk the castle grounds, forest park or summit cave hill and snap the breathtaking views overlooking Belfast.

 

Divis Mountain

The Divis Mountain has arguably a collection the best views of Belfast and surrounding areas. Views of Lough Neagh, Belfast and Cave Hill. A gravel path allows for a wide range of abilities with more experienced wakers also being able to leave the path for more adventurous hikes. Plenty of wildlife and history with information points scattered across the walking trails.

Ligoniel Dams

Explore the historic mill dams located on the edge of Belfast. Lots of wildlife on display and a fantastic fishing community. The paths are very well maintained with frequent litter picks and locals helping to cut away any overgrown hedges. Another great location for all abilities to discover the great outdoors.

 

Lagan Tow Path

Beautiful and peaceful walk along the river. Flat paths make this the ideal place for those not looking to summit mountains. The path features open spaces and woodland shelter to provide a range of experiences throughout the path.

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Best places to live in Northern Ireland

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Best places to live in Northern Ireland

You can either opt to immerse yourself in the daily bustle and lively nightlife of a busy city like Belfast. Or, retreat to remote locations with the kind of views you’d expect to see on a postcard. Not many countries offer this kind of diversity within such a short distance. To help you decide where to move, here are some of the best places to live in Northern Ireland. Each oozing in charm and with its own benefits to rival anywhere in the world.

 

Holywood, Co Down

Just 15 minutes from the centre of Belfast, Holywood is a seaside town offering a wide range of activities, beaches, shopping, and more. Named as the best place to live in Northern Ireland by The Sunday Times in 2019, it’s no longer a secret that Holywood is the best place to live, work, and visit in Northern Ireland. You really do get the best of both worlds living in Holywood. You can enjoy the beach, browse boutiques, and stop at coffee shops on the weekends. While retreating to the suburbs in the week.

 

 

Belfast

Capital cities aren’t for everyone. They are often expensive, busy, and over-commercialised, but this isn’t the case with Belfast. Belfast has managed to stay true to its Irish roots. There are numerous landmarks and buildings that have been protected or restored, and the locals are passionate about the history of the city. You can still experience modern, world-class attractions too. There are two very different sides to Belfast, where the locals live, and the tourist hot spots.

 

Hillsborough, Co Down

If you’re looking for a location in Northern Ireland where you can live amongst historic landmarks, hike and explore across sweeping Irish countrysides, and retreat to your own little heaven – Hillsborough offers all of this and more. Hillsborough is famous for its walking tours, and its Castle and Fort. As a resident, you can explore the various lakes and forest areas, there are numerous places to eat and drink, and a close-knit community to take part in.

Portrush, Co Antrim

Portrush is another seaside spot that bridges that gap between being a fun place for tourists to visit, and a great place for residents to live. There’s a large student population as it’s easy to commute to the University of Ulster from Portrush. This accounts for the vibrant nightlife and busy amusements and arcades along the seafront at weekends. For locals, it’s a historic town rich in history with plenty of unspoiled scenery to enjoy and secluded areas to explore.

 

Enniskillen, Co Fermanagh

Enniskillen is a town in the civil parish in County Fermanagh. Famous for its lakes and waterways, it’s a location for anyone looking for somewhere quiet and picturesque to live. It’s frequently mentioned in lists of the best places to live in Northern Ireland, yet only has a population of around 61,000.

 

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5 Fun First Date Ideas in Belfast

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5 Fun First Date Ideas in Belfast

1. Lets Go Hydro

If your both up for a bit of craic (and can swim), then why not head down to Let’s Go Hydro’s inflatable water park. This is an ideal date for both adults and teenagers as you will be guaranteed a day of laughter. Let’s go Hydro features an XXL Tower slide, climbing walls, hurdles, floating trampolines, free falls and much more.

2. Ice Skating at Dundonald Ice Bowl

Get your skates on and take to the ice for one of the best dates you will ever go on. Will your date be one of those people who think they can skate, and are quickly mistaken when they fall on their face? Or will you fall in love when they show off their professional moves. Whatever it is, public sessions of ice skating at Dundonald Ice Bowl are available 7 days a week.

 

3. The Lost City Adventure Golf

Get a taste of adventure and take your date to play some mini golf. The Lost City Adventure Golf is perfect for a chill, fun and relaxed date. And why stop there, if you think it’s going well, why not treat them to some food and enjoy drinks and pizza at the amazing Tiki Bar. The Lost City Adventure is perfect for all ages and open 7 days a week.

 

 

4. Canoeing / Kayaking

For a calm and peaceful date, you can hire a canoe or a kayak for use at Shaw’s Bridge. This is a great date and is an amazing way to get to know each other without distractions.

Hire of boats include; buoyancy aids, paddles and all other required equipment. You will also have a chat with a member of staff who will share some tips, safety briefing and coaching if required before setting off.

 

5.  Odyssey Bowl

f you’ve got a competitive streak in you, why not go bowling? Odyssey Bowl is the best in the business and offers 20 luxury lanes for your entertainment. As well as bowling, The Odyssey offer, arcades, pool tables and a delicious food and drink menus. Odyssey Bowl have Glow Bowl from Wednesdays to Saturdays for a whole new bowling experience.

 

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