How To Plan Seasonal Content

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How To Plan Seasonal Content

Following up from one of our recent posts, we thought it would be helpful to provide a more in-depth guide of how to prepare your social media strategy around the recent festivities. The various different seasonal occasions this time of year can sometimes mean an oversaturation of posts across social media, therefore, its important to have an outstanding social media campaign that will help you stand out from the crowd!

With Halloween having been and gone and Black Friday just around the corner it has never been more important to be organised and stay ahead of the game.

Start ahead of the game and continue after the holidays

It can sometimes take a few weeks for a social media campaign to gain traction, therefore, it’s a good idea to start your festive posting early. Starting a campaign early with teasers into what till be coming up or what will be on offer will build a sense of excitement and exclusivity among your followers and customers. Luckily this time of year has a lot of events that you can plan around. Halloween, which as just passed, Black Friday, Cyber Monday and then of course Christmas. It doesn’t have to stop there though. You can continue your campaign into the New Year, you could include special offers to help beat the January Blues or host an exclusive New Years Eve giveaway. This time of year is the obvious thought when you first think of seasonal content planning, but if you’re organised enough and can afford to do so, you can have a different offer each month. This is a great way to discretely implement a lead generation campaign.

January – Offers to help beat January Blues or a New Year’s Eve Giveaway

February- Valentines Offer

March – St Patricks Day, Mother’s Day

April – April Fools Campaign – Great way to boost engagement and brand awareness with a funny campaign

May – May Day, Cinco de Mayo

June – Father’s Day, First Day of Summer

July- World Chocolate Day (7th July) something I can get behind to celebrate!

August – 8th August, International Cat Day, 24th August International Dog Day (to keep it fair) and the August Bank Holiday

September- Back to School, Autumn Begins (21st September)

October – Halloween

November – Black Friday and Cyber Monday

December – Christmas

Keeping up with recent trends and events are excellent ways to boost your engagement and increase brand awareness. These in turn, will help create more business and attract new customers. It’s important to note that a good social media campaign just isn’t for Christmas, but for life!


Plan, Plan, Plan!

With October to December being the busiest time of year for a lot of businesses, it is of the upmost importance to plan and organise your content. It can easily be overlooked in the hustle and bustle of the festivities, but if you take a few hours to plan your content for the month ahead you will be thanking yourself later. Taking this time out to plan your content for the next few weeks can really help free up your time and allow you to focus on your business. Or let us handle this for you! Check out our social media management here to see if we can help you with your business! Planning your content means avoiding having a lot of unconnected, random pieces of content across your social media channels. This will only confuse your followers if you aren’t portraying a clear and concise message. Posting random content and on an inconsistent schedule will reduce your level of credibility and reliability. If you avoid this and have a cohesive and well thought out content plan, then you will find customers and followers are visiting your social media pages or website more often.



Promotional Offers

The holidays are the time for giving! And we don’t just mean at Christmas time. Black Friday is also a great time to offer discounts and host giveaways. A lot of retailers and businesses offer discounts on Black Friday, it’s a great way to expand your client contact list and gain new followers. It would get people interested in your business’s products and services. Discount codes and other offers, not only affect your overall sales, but also help create the buzz around brand in the long term. Again, mentioning creating an exclusive feel to your campaign that customers will not want to miss out on, offer the discounts to everyone on your mailing list or to all new customers that sign up. It is creating a sense of FOMO, meaning ne customers will be filling your inbox with enquiries.


Add a more human side to your business

It is a great time of year to showcase the people behind your business and your customers. If you haven’t already done a ‘Meet the Team’ segment across your social channels, this would be a great time to do this. Or, have a Q&A with your staff about what their favourite things about the holidays are. These types of posts blend well at this time of year with the seasons festivities and help your audience connect with your brand. At the end of the day people want to buy from people, so showing a friendly face or two across your social media channels can only help your brand!

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