How the Covid-19 Pandemic Has Changed the Way We Work
The pandemic has changed the way we do almost everything. It even had us washing our groceries at one point! But it really changed the way how businesses work, these were such unprecedented times, and everybody was on the same boat – we all had to figure it out as we went along.
The pandemic has revolutionised workplace culture, businesses realised that they don’t need to be in the office 9-5 Monday to Friday to be productive. Any studies carried out have seen employees be just as productive if not, more productive when working from home.
And working from home also had its benefits for employees, I mean, who didn’t love getting up 10 minutes before they started work, staying in their pj’s until lunch time and not spending any money on petrol?
With the whole population only allowed to leave their home for essentials, all retail shops shut, offices like ghost towns, people were spending more time online than ever before.
Companies weren’t long in catching onto this and made the move to purely digital. It gave companies who were toying with the idea of switching to digital that push to finally do it. It really was a matter of go digital or go bust for a lot of businesses.
Making the Move to Digital
Whatever your business, there is a way to market it digitally. This pandemic has seen business from all sectors get creative in how to move to digital.
We have seen restaurants posting tutorials on how to make items on their menu and supply ‘at home kits’ for customers to purchase off their website. Clothing shops have taken to Instagram to sell their products, a lot of small businesses have had huge success in doing this. Even companies like ourselves made the decision to provide purely digital services.
If the pandemic has taught us anything, it is that people now have shorter attention spans than ever. Websites need to be user & device friendly and easily navigated, otherwise, people aren’t going to want to spend time on your website. Its good getting users onto your site, but you need to keep them there. If you’re company is mainly using social media, its important to keep content fresh and up to date to keep followers engaged.
Going digital means constantly being able to engage with and reach your customers, monitor interest in your business and gives you more time to focus on the business itself.
Not Every Business Took The Plunge Into Digital
However, there were some businesses that stuck their ground when it came to going digital. Primark, like all other retailers were closed during the lockdowns. And despite pleas from customers asking Primark to have an online shop, they remain an in-store only retailer.
The pandemic has seen other online retailers sales soar through the roof. I can safely say, my sister and I contributed massively to this, with at least two parcels coming to our house daily. Shout out to Chris the DPD man who always had everything there on time!
But Primark have stuck to their brand ethos which is, ‘to provide customers with high quality, fashion basics at value for money prices.’ Going digital would mean they would have to increase their prices to account for setting up a website, warehouse and distribution etc.
It just goes to show that not all business has to adapt to the digital era. But when you’re a retailing giant like Primark, it’s easier said than done.
With everything returning to somewhat normality and a lot of sectors reopening, companies that have went digital have been working through the whole pandemic. A lot of which was probably on the job learning and adapting to a new way of life.
Going digital seems the way forward, within the ever changing and fast paced society we live in. it is imperative for companies to keep up with recent market trends to keep their business in the loop and not forgotten about.
Establishing a strong online presence will assist in doing this. This is something we at Quest can help you with. Contact us at firstname.lastname@example.org if you plan to make the move to digital.
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