How to beat the Instagram Algorithm
Whether you use Instagram for business or personal use, it goes without saying that it can be frustrating when you don’t get as much engagement on your posts. It can be anything from not getting as many likes, less story views, losing followers, the list can go on.
First things first
We can help point you in the right direction so your account can get the recognition it deserves! There is a science behind the Instagram Algorithm, but don’t let this intimidate you, like anything once you understand it, its easily worked around.
How the Algorithm works is that it brings up what it thinks is the most relevant content for the user. It will bring up pages and people that have similar interests, liked & shared posts and that have a similar following to the user. These pages will appear at the top of the home grid and the explore grid.
How do I get my followers to notice me?
To get your followers to start noticing you, you need to start thinking like them. Don’t worry, this isn’t a ‘How To’ guide on how to be like Joe Goldberg from ‘You’. Which, if you haven’t seen I highly recommend getting caught up before season 3 comes out!
Anyway, back to my point. Are you always noticing the same few pages at the top of your feed or stories? That is because Instagram thinks they are the most relevant for you. To get your profile to the top of your followers’ home page it would be worthwhile following similar accounts to them, but ones that are still relevant to your business. So, I’m not suggesting that if they follow all the Kardashians that you do the same.
It would also be beneficial to engage and interact with your followers. This would include liking & commenting on posts, replying or reacting to a story, replying to direct messages and comments on your own posts or if someone mentions you in a story or post be sure to share it to your own profile.
Instagram is all about building a community with your followers and making them feel like a welcomed part of that, this will make Instagram want to put your profile to the top of your followers’ pages.
How do I know when to post?
Switching your Instagram profile to a business account is a good way in monitoring your follower’s activity. This can simply be done in the settings.
Profile > Settings > Account > Switch to Professional account.
It also goes without saying that you should make your account public, as you can’t access the business setting on a private account.
Having your account set as a business profile allows you to see how your followers are interacting and engaging with your content. But more importantly, when. The business account allows you to see what time of the day your followers are most active, giving you a good indication of when is a good time to post.
It can without a doubt be very daunting when you don’t know where to start, but hopefully this ‘How To’ guide has given you the assistance needed in beating the infamous Instagram Algorithm. But if there are any other social media faux pas you need help with feel free to contact us at firstname.lastname@example.org
How often should I post?
It is super important to keep your social media channels up to date. This will make sure that you get noticed by your followers. I would recommend posting to your grid 2-3 times per week and post in your stories daily if you can, if not then 4-5 days a week should suffice.
There is a fine line in keeping your follower’s attention and over-saturating their news feed. You want to post often enough to keep them interested in your content, but not too much that they feel bombarded.
It is also important that you keep your content authentic and genuine, Instagram doesn’t like when accounts post 100% advertisements or promotional content, they will bump you to the back of the queue if you’re seen to be doing this. Therefore, I would recommend that you keep your content to 80% informational and 20% promotional. Because, at the end of the day if you don’t like ads being thrown in your face every time you log onto Instagram, there is a big chance your followers don’t either.
Make your account easily accessible
Another way to get Instagram to notice your account is to have as much information available as possible on your profile. Your bio should include a link to your website (if you have one), a link with directions to your business. You should also have the ‘call’ option on your profile, that way if anyone wants to contact you it saves them the hassle of having to Google search for your number. You want all the information readily available for the user’s convenience.
Having an easily recognisable username will also be a huge help in standing out. It should be your business name so users can find your account with ease. Another helpful tip is having your brands logo as your profile picture, this will create a cohesive brand image across all your socials.
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