Is TikTok Beneficial For Your Business?

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Is TikTok Beneficial For Your Business?

Within the last year TikTok has exploded on to the global scene. In 2019, it was just ‘that video app’ my younger sister used. Fast forward to today, I’m hooked and so are most of the population. TikTok define themselves as, ‘an entertainment-based platform, offering users and brands the tools to tell their stories.’

Synonymous with the first Lockdown, TikTok had 310 million downloads in the first quarter of 2020, and it is still going strong with 689 million monthly users. With numbers like this, there is no wonder businesses are using TikTok as platform within their social media strategies.

Noteworthy points

There are a lot of benefits when it comes to using TikTok for business purposes. It allows businesses to tap into a younger audience and reach different people they wouldn’t normally reach using other social media platforms. The highly accurate ‘For You’ (FYP) page algorithm makes it even easier to target your desired audience. No two FYP’s are the same, each home page is specifically tailored to its user.

It shows videos depending on what clips users like, comment and share on, how long they spend watching a video or how quickly they swipe away from it.

It allows brands to really engage with their audiences, it gives them a more humanising appeal. For example, Innocent Smoothies and Ryanair have really risen through the ranks and have become a talking point across the app. From participating in current trends and making meme’s they have hit TikTok marketing on the head.

It is a great platform to build brand awareness and brand image. It’s perfect to give your follower an insight into how your business is run and organised. ‘Behind the scenes’ clips are very popular. A great example of this is Brownie God, who started off making brownies at home and now has a factory and is shipping across England, Scotland and Wales.

TikTok is a fantastic platform for small businesses like this. She promotes her business through TikTok, but also has a website that you can order the brownies from.

If your business is selling handmade products, clothing, baked goods or art commissions etc, TikTok is the platform for you. Obviously TikTok will not be suitable for every business, if your goals are to increase sales of services or direct more traffic to your website, then other social media channels would be best suited.

The Downsides…

Getting views and likes can be a luck of the draw on TikTok, you take the risk of spending hours creating content to not get much engagement on the post. Unless your customers know you are on the app, they are more than likely not going to look you up. As compared to other social media channels, like Facebook or Instagram, they would be the go-to place to look someone up.

Like the rise and fall of previously once popular apps like, Vine, Tumblr and Yik Yak (which is apparently making a come-back), its hard to know for how long TikTok will remain popular for.

It would be disadvantageous for your business to invest a lot of time and effort into creating content for TikTok, only for it to fall flat, or for the hype to move on to the next app.

It depends on the nature of your business and what goals you are trying to achieve if you should decide to use TikTok or not.

It would be disadvantageous for your business to invest a lot of time and effort into creating content for TikTok, only for it to fall flat, or for the hype to move on to the next app.

It depends on the nature of your business and what goals you are trying to achieve if you should decide to use TikTok or not.

 

To Conclude

If you have the time and resources to create TikTok content for your business, then by all means, break a leg! It could be worth your while if your main aim is to increase brand awareness or depending on the message you want to send.

Although using TikTok have countless benefits for certain businesses, it might be better to focus your resources and efforts on other social media channels that are easier monitored and align more with your brand image.

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