Engaging Visuals

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Engaging Visuals

Interaction

Strong visual content on social media has a higher rate of interaction. It gives people a reason to follow, like, comment, and go on to buy from you.

– LinkedIn posts that have images have a 98% higher comment rate
– Tweets that include visual content are 3 times more likely to be interacted
– Facebook posts with photos get more likes and comments

We are also 65% more likely to remember a social media post if it includes an image or visual graphics.

Audience

Having social media visuals allows you to build a brand identity. You need to find out what social media visuals matter to your followers and fans. It is worth looking at similar companies to see what their approach is with their social media. You can see what kind of content they are posting and what works well for them. This gives you a good idea of whee to start with your own content.

Variation

Varied images will keep your audiences interested. When you get creative with he image you post, you dodge having a social media feed that will bore your audience. If you are posting the same images with the same subject every time, you run the risk of having monotony and repetition.

Memorable

Images help your audience remember your message. Research shows that when it comes to text, people only remember 10% of what they learn after 72 hours. However, the stats if you pair a relevant image with your text, people can retain 65% of the information after three days.

Copyright

It’s important ot make sure you don’t use anyone’s images without permission. Read all the fine print when using stock photos, templates, and illustrations found online. This also applies to licensing and contracting. When looking at contracts with content creators, it should be clear where you intend to use the visuals, who owns the rights to it, etc. If you don’t have your own photos, there are websites, such as unsplash.com, that allow you to download royalty free images.

Most of all, have fun and  get creative with your social media! Sign up to our newsletter to make sure you don’t miss more tips and guidance for your business.

 

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